Founder Story

How it started

Hi, I’m Emily, founder of Trutone Beauty and a lifelong skincare lover and experimenter.

My skincare journey started at 16, not out of luxury but out of necessity. I struggled with acne-prone skin, an undefined jawline, and rough texture for years. That led me down a path of learning how to support my skin barrier and sculpt my face using gentle products and old school tools (yes, I even have a heavily filtered photo of myself at 19 using one of those plastic rollers in my dorm room — cringe, I know).

For years, I was consistent and it worked. But life got busy, and like many of us, I let my routine slide. By the age of 27, the signs of ageing crept in fast. Fine lines became obvious, my skin became reactive, puffy, and tired. That was my wake-up call.

I went back to what I knew, but this time with smarter tools, advanced skincare technology, and a deeper understanding of what skin actually needs. I became my own test subject, trying every serum, device, and mask I could get my hands on. I learned what works and what’s just clever marketing.

Now in my mid-30s, I look and feel better than ever, without any botox or fillers. And Trutone is everything I’ve learned, bottled and backed by science to help others achieve real results, naturally.